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COPYRIGHT CASE WEST WING WEEKEND




Carry a blog article of political communication Spindoc about the new communication strategy 'Disintermediation' of Obama.
The U.S. president has opened, in fact, a YouTube channel, the West Wing Week, which provides a summary of the events of the last settinama the White House, using a type of strategic communication more informal and direct with users, which has caused some complaints from the front of the traditional press.

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curiosity about communication

Speaking of corporate communications prof. Alfonso asked us to look around the sites of public or private companies to find the information or news that may be relevant to the topic in class.
visit the company website IKEA enter, then under 'Our history ': after an overview of the history of the Swedish group, from the foundation up to today, we reported the characteristics of the origins of the Swedish group, from yellow and blue logo (flag colors), lifestyle, historical influences, Swedish society. Following the exposure of the business idea and strategy " create a better everyday life for most people, offer a wide selection of beautiful and functional home furnishings at prices so as to enable the most advantageous number of people buying them. " Also under 'responsibility' are referred to the principles of choice of products and materials that are safe, the adoption of measures to prevent climate change, the code of conduct for suppliers, working conditions, social initiatives in collaboration with UNICEF and Save the Children, with trade unions, NGOs and organizations engaged in social work.
yet available on the site of the Ethics Code, which defines "the set of values, principles and rules and ethical behavior which is inspired by Ikea in its activities and the pursuit of their goals and interests."

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Institutional Communications

not only journalists, but COMMUNICATION. And
'This was the topic of the sixth lecture by prof. Alfonso. In view of the current figure of communicator are seeing open spaces in the new field of work, probably of greater access than traditional journalistic activities. Today
a communicator, who works for a private client or the public, is perhaps freer than a journalist, inevitably influenced in its activities, the timeliness factor and 'condition' imposed by the logic of various publications.
The particular area under consideration during the lesson was that of institutional communication concerning the identity, image, social values \u200b\u200band activities (not strictly economic) of a reality. This type of communication is often confused with the product communication, especially when this is understood as a consensus (in the case of public enterprises).
Due to the transparency and traceability of the Web compared to the mediation and the opacity set by other media, is in fact possible to verify the level of reliability and accuracy of this type of information available online by companies through advertising or press releases. Click
communicators is to have a commission and reach, on its behalf, certain results using the levers of communication. The speed of the Internet allows you to immediately receive a feedback response from the audience. The corporate communication
private seeks to highlight the brand, BRENDA , sell or value, focusing on quality of values \u200b\u200bof the company. An instrument used may be the script , that is a standard phrase used in marketing to be submitted prior to the user based on profiling. The
public institutional communication is intended to provide a range of information and services to the user (citizen or in the case of public communication).
Key features in this field are the ' ACCESS' (ability of a site to be usable by the opportunity to interact, adapt, or download content) and ' USABILITY' (possibility of implementing a correct and easy to navigate the site by the availability of a navigation tree and a good clear map of the site).
The activity of a journalist and a communicator in charge of a site, such as government, is not very different. Often, the written press are only copied from the newspapers. The communication beats information, too often lacking in depth due to lack of time.

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Not to forget

yesterday celebrated the eighteenth anniversary of the Capaci massacre, by the deadly attack that killed Mafia judge Giovanni Falcone, his wife and three young officers of the escort. This date is remembered as a symbol of the fight against the Mafia in Sicily and elsewhere.
I propose a video recorded during a concert in Catania Jovanotti in which the singer, in memory of the event, read a letter he wrote shortly after the news spread of the attack.

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would the world be without Google? LESSON 5


Google Inc. is a U.S. multinational which owns the well-known Internet search engine Google. In addition to catalog and index the World Wide Web, fornise services at all levels (both free and fee).
Founded by Larry Page and Sergey Brin in 1998, provides for the first time a search engine based on an algorithm that establishes a relationship between the various hyperlinks between Web sites, just GOOGLE .
The company, based in California, in 2003 he was approached by Microsoft for a merger agreement, but the company refused. In 'October 2006 Google acquired the popular portal for amateur YouTube video, with about 20 million visitors a month, for the sum of $ 1.65 billion. Some products and services

Google AdSense
(service advertising banners)
AdWords (create ads)
Alert (send news and search results via email)
Analytics (to generate traffic statistics Web sites)
Answer (paid service questions and answers)
Block Notes (allows you to store text and images while browsing)
Bloag Search (blog search)
Blogger (service creation blog)
Book Search (search engine for digitized texts, published by the author all'accrodo)
Calendar (calendar free online)
Chrome (browser open source)
Earth ( free application that lets you explore a virtual globe, which contain pictures of the planet taken by satellites, aircraft, etc.).
Gmail (webmail)
iGoogle (personalized homepage service)
Maps (service for searching and viewing maps of the Earth)
Picasa (free application for organizing photos)

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Because of my absence the last lesson of the course, this week I'll just do the 'homework' assigned by the prof. Alfonso and I refer readers to the content of the lesson, to extremely useful post by fabiana ( CASSANDRA ), whom I thank for the tips on the lesson!

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Flash Mob at Parma

Parma is preparing the summer with a flash mob in Pilotta. Types from the beach collection! Event
also announced on Gazzetta di Parma

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The information online (Lesson 4 prof. Ferrandi)

Short exchange baton to guide the course of Information Technology applied to journalism . To keep the lesson of May 7 was in fact the professor and journalist Paolo Ferrandi.
The online information continues to be substantially the central theme of the speech. The timeliness of the Web a mixed blessing, often brings the news to be emphasized before we have ascertained the truth. The strength however is the ability to follow events in real time, especially when they require a continuous update, with a significant workload for the small online newsrooms.
The business model of Italian online newspapers is based on exploitation of the most frequently accessed pages, are those contained in the so-called entertainment news boxino morbid, news articles and curious that are more ambiguous booty click. Among the Italian newspapers
Repubblica.it is what most of all tends to have a national character, therefore, created some online newsrooms in the capital city where there was a newspaper linked to the Espresso group in order to give a brand: PARMA.it the Republic is an example of such a pilot project and through links on the homepage of the national papers can secure a significant number of clicks.
The lack of investment the online product has a sufficient budget crisis in the U.S..
To continue to produce quality journalism online several major publications such as the Times and the Sun are planning to make a sort of subscription to access detailed information and finance in this way the editors. The transformation of news on the web from free to paid, although they represent an opportunity for the publishing industry, however, would risk the collapse of advertising revenue, damaged by the reduction in the number of pages viewed.
An investigation of several European online newspapers reveals a substantial homogenization of the news and exposure modes.
To address the risk of failure some aggregators, blogs and newspapers are trying to offer users new ways to get the news and facilitated easy tools condivisiione through the use of social networking.

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Let's do some 'accounts

In the journey taken between the windings of the journalism computer, the discovery of the tools that technology has made available to the editors, we have reached a point a little 'sorry for those who like me, a lover of 'belles lettres' and less of everything that the CIA is a mathematician, has to deal with an innate discomfort orticante and time to get behind the statistics and figures! I am referring to all the series of market research, user monitoring and recording of data on the use of print and online journalism.
But even this aspect is essential, so Let's go in the theme.
There are companies that deal with market surveys, providing data and statistics to measure the diffusion the press, as ADS (Investigation of Diffusion release), or as Google Analytics, the leading provider for user profiling web.
If in fact the only hard copy can be monitored according to the distribution, the web allows greater monitoring by provider through the server , comes to pervasive control users, are often not accustomed to the slightest guarantee privacy by blocking cookies .
The data on users of the web essentially concern:
- the total number of users per month
- the number of pages viewed
- the average number of daily users

As regards, however, the printed report the data available on the ADS declared by the editors of the two major Italian newspapers:

Republic
Average circulation (total copies) 710 716
Average circulation (paid, sold in blocks, Subscribe., Free)
556,325 Total paid (sales + subscriptions) 518 855 Average circulation abroad
33995
Yield (unsold copies made) 154 161


CORRIERE Sera
Average circulation 780,412

Average circulation 619,980 556,888 Total paid
Average circulation 42192 159040 Yield Abroad

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Lesson 3

users of online newspapers, profiling, characteristics of the two main newspapers Italino the web to compare, and then again back-office , net-clipping , feed RSS . The topics treated in the last lesson of April 30 by prof. Alfonso in front of an audience still grappling with new realities and tools to make their own newspaper (there Will our heroes?)
As mentioned in the previous post from a few weeks the site has Repubblica.it new look. The logic of the redesign, both graphically and conceptually addresses the need to increase the number of users, but without going to penalize the paper version of the newspaper.

the general framework of the decline in sales of printed newspaper, which has hit the national press that the local, more local roots and less at the forefront of the digital version, it was opposed, in fact, the increase in the number of their Web users. To offer a more viable and competitive, that also allows user interaction through direct comments to the news and hypertext structures, increases cross-media and multimedia newspaper online. The speed of response of the public web, unthinkable for traditional journalism and also for dissemination through other media, becomes a good yardstick of choice.

Repubblica.it changed to update the scrolling , the header, expanded the depth of its product and the multimedia, including also numerous, and sometimes too intrusive advertising icons in the menu bar. Compared to
Corriere.it , characterized by a more didactic, traditional, with a scrolling and a shorter horizontal, Repubblica.it is instead thought to allow a more direct and intuitive, and a horizontal (adaptation to new media like the iPhone). While in the first icons are replaced by paths that guide the reader, requiring, however, also require more time to reach the news in the latter are more space-related news media inserts (sometimes too repetitive calls, for example, the photographic material).

analysis of the two major Italian newspapers online is also evident in another fact: the digital journalism in Italy has a long way to go compared to major European newspapers, and especially Americans. Still lack the financial resources necessary to form a new class of computer professionals in the field of journalism. Although the number of their respective users is around 10-12 million per month, online newsrooms suffer from a shortage of skilled staff: Repubblica.it has a staff of about 45 people, including journalists and technicians, the Corriere.it addiritura 20! These data seem to support the idea that journalism digital still difficult to be recognized as a profession of prestige of the traditional one, even though the computer has created new functions with the possibility of job opportunities are still open.